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About Us

Common Purpose

The two founding families of KFP, Count Hugues B. d’Annoux and Morten H. Kielland, both have a long family tradition over many generations of asset management and capital preservation.  The respective family fortunes were made in industrial and commercial activities spanning from steel and textile manufacturing to shipping and timber.


The founders’ ambition is to develop a cutting edge structure, offering families professional advice on the forefront of asset allocation, reporting, corporate governance, transparency and succession planning.  Families that join us participate in the overall success of KFP, making it both truly unique and fully aligned with their interests.  With such a structure in place, we believe that we can offer our descendants and other families an excellent platform to assist in the preservation of their capital for many generations to come.

Our People

Count Hugues d’Annoux / Founder

Hugues is a Founder of Key Family Partners. Hugues was active for over twenty years in banking in Latin America, USA and Europe, starting at the Central Bank of Nicaragua in 1972 and occupying various posts at Banque Sudameris. After leaving banking in 1995, he settled in Geneva and dedicated himself to managing his and his family’s investments in industry, land and finance, with an emphasis on Private Equity. He holds degrees in Economics and Political Science in France (1979) and an MBA in finance from the University of Chicago (1971).


Investment Committee member.

Morten H. Kielland / Founder

Morten is a Founder of Key Family Partners. Morten founded Key Asset Management in 1989 sold to SEB bank in early 2008. From 2008-2012 he was the chairman of Scandinavian Investment Holdings. Morten is presently a director and one of the founders of First Geneva High Yield Fund. He is a director of Nordic Corporate bank in Oslo, Norway. Before moving to Switzerland in 2008 he was the honorary consul of Luxembourg and was knighted in 2001 with the distinction Knight of the Golden Oak. Morten holds a BSBA from university of Denver and an MSC from University of Washington.


Investment Committee member.

Thierry de Loriol / Chairman of the Board

Thierry has been the CEO for Banque Internationale à Luxembourg (Suisse) S.A. for the last 6 years. Thierry has over 30 years experience in finance including being the CEO of Paribas Capital Markets in Frankfurt and Tokyo and the CEO of Ferrier Lullin & Cie in Geneva. He has a law degree from University of Geneva and an AMP from the London Business School.

Nigel John Webber / Chief Investment Officer

Nigel is the Chief Investment Officer of Key Family Partners and the Chairman of the Investment Committee. Nigel is also the Founder and Chairman of Peak Partners which is an Economic and Investment Consultancy company. From 2007-2013 Nigel was the Chief Investment Officer and Chairman of the Global Investment Committee of HSBC Group Private Bank. He was with the bank for a total of 15 years.

Nigel is a UK Chartered Accountants and holds BSC (Hons)of Management Services from University of Manchester.


Investment Committee member.

Stéphane d’Abo / Board Member

Stéphane has twenty years’ experience in Investment Banking, working at HSBC (France and UK) as EEMEA COO and Global Deputy CFO for Equity until 2019. Stéphane has a master degree in Economics from Nanterre University and is a graduate from Neoma Business School.

Cynthia Muller / Board Member

Cynthia is presently partner and Head of the Wealth Division of Cheyne Capital in London.  Previously Ms. Muller was with Morgan Stanley from 1997-2013 as a Managing Director private Wealth Management. Cynthia holds a BA from Cornell University and an MBA from American Graduate School of International Management.

Declan Mc Adams / Board Member

Declan is the founder of Clontarf Advisory Services SA an independent advisory firm providing services to HNW families and family offices in relation to their private equity and property investments. Previous roles include General Manager of Hyposwiss Private Bank, and CEO of Deacons Hong Kong. His qualifications include the FCCA, an MBA from INSEAD and a Bachelor of Commerce Degree from University College Dublin.

Malek Adjadj / Board Member

Malek Adjadj is a Founding Partner of law firm AAA Avocats SA. His practice has a particular focus on consulting and judicial disputes in the fields of public, civil and commercial law. Furthermore, he has an expertise in administrative law, corporate and contract law as well as in real-estate. Malek was admitted to the Geneva Bar as an attorney in 2003.

Marc Davies / Managing Partner

Marc is the Investment Manager and oversees the investment team at Key Family Partners. Prior to Key Family Partners SA, he was a Senior Investment Partner at Vedra Partners Ltd, a multi-family office in London. Marc previously worked in fund management for 10 years as a multi-asset portfolio manager for Gottex Fund Management Ltd and Frontier Investment Management LLP. His qualifications include ACCA, CAIA, IMC and a BSc in Applied Accounting.


Investment Committee member.

Fabrice Fasel / COO

Fabrice has 12 years experience in technology and private banking, he started his career at Merrill Lynch (Switzerland) as a MIS manager. Prior to joining Key Family Partners, he was a project manager for business intelligence solutions at Credit Agricole Bank. Fabrice has a Bachelor in Project Management in Information Technology from University of Applied Sciences, Western Switzerland.

David Largey / Investment Analyst

David started his financial career as an auditor with Ernst &Young in Lausanne Switzerland before working as an analyst and portfolio manager with the insurance company Retraites Populaires. Prior to joining Key Family Partners he was a fixed income analyst with Rama Capital a family office in Geneva. His qualifications include CIIA, ISFB and BSBA from Yverdon University in Switzerland

Delphine Lagarde / Office Administrator

Delphine has a strong track record in client hospitality in wealth management. Before joining KFP, Delphine was at Banque Internationale à Luxembourg (Suisse) where she played different roles as head of reception, general services and cash & safe management. Before that she worked 10 years in hotel industry as head of reception among different locations in Europe.

David Buzzard / Real Estate Advisor

David is a real estate professional who has managed property portfolios including acquisitions, development and leasing. David is a director of Battersea Park Properties an investment and development consultancy based in London. David previously was the investment manager for Carey Plc, a Family Office. He has 20 years experience in the real estate sector and has an HNC in Civil Engineering and a BSc from Manchester University. He is a Fellow of the Royal Institution of Chartered Surveyors (FRICS).

Please contact us to find out more.